ONLINE ADVERTISING SYSTEM

ONLINE ADVERTISING SYSTEM

ABSTRACT

Online advertising is a major economic force in the Internet today, funding a wide variety of websites and services. Today’s deployments, however, erode privacy and degrade performance as browsers wait for ad networks to deliver ads. This paper presents Privad, an online advertising
system designed to be faster and more private than existing systems while filling the practical market needs of targeted advertising: ads shown in web pages; targeting based on keywords, demographics, and interests; ranking based on auctions; view and click accounting; and defense against click-fraud. Privad occupies a point in the design space that strikes a balance between
privacy and practical considerations. This paper presents the design of Privad, and analyzes the pros and cons of various design decisions. It provides an informal analysis of the privacy properties of Privad. Based on microbenchmarks and traces from a production advertising platform, it shows that Privad scales to present-day needs while simultaneously improving users’ browsing experience and lowering infrastructure costs for the ad network. Finally, it reports on our implementation of Privad and deployment of over two thousand clients.

EXISTING SYSTEM

The existing system has many shortcomings associated with it. In the existing system there is no maintaining of secret key (encryption and decryption) inorder to download add. So untrusted broker and untrusted dealer would easily hack add which is uploaded by advertiser or publisher.So there is no privacy for the advertiser. It provides an informal analysis of the privacy properties of Privad. There is no privacy in existing while uploading the add.

PROPOSED SYSTEM

This paper presents Privad, an online advertising system designed to be faster and more private than existing systems while filling the practical market needs of targeted advertising: ads shown in web pages; targeting based on keywords, demographics, and interests; based on auctions; view and click accounting; and defense against click-f

Software requirements:

Operating System : Windows
Technology : Java and J2EE
Web Technologies : Html, JavaScript, CSS
IDE : My Eclipse
Web Server : Tomcat
Database : My SQL
Java Version : J2SDK1.5

Hardware requirements:

Hardware – Pentium
Speed – 1.1 GHz
RAM – 1GB
Hard Disk – 20 GB
Floppy Drive – 1.44 MB
Key Board – Standard Windows Keyboard
Mouse – Two or Three Button Mouse
Monitor – SVGA

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